In a bold move signaling growing corporate confidence in digital assets, Hong Kong-American food tech company DayDayCook (DDC) has officially entered the Bitcoin arena. Founder and CEO Norma Chu announced in a shareholder letter on May 15 that the company has purchased 100 Bitcoin (BTC) as the first step in a long-term strategy to build a substantial Bitcoin reserve. The ambitious plan? To accumulate 5,000 BTC within three years, marking one of the most aggressive corporate Bitcoin adoption initiatives to date.
This strategic pivot comes on the heels of DDC’s strongest financial performance in 2024, setting a solid foundation for its forward-looking treasury diversification efforts.
Record-Breaking 2024 Revenue Fuels Bitcoin Strategy
According to DDC’s annual report filed with the U.S. Securities and Exchange Commission (SEC), the company achieved total revenue of approximately 273 million RMB (about $37.4 million USD) in 2024—an impressive 33% year-over-year growth. This financial momentum has empowered leadership to explore innovative ways to strengthen the company’s balance sheet.
Norma Chu first hinted at a Bitcoin reserve strategy in a March 18 shareholder letter, where she emphasized the importance of aligning with the digital asset revolution. She stated that adopting Bitcoin as a treasury asset would not only future-proof DDC’s finances but also position the brand at the forefront of technological and economic innovation.
The announcement gained further traction when Chu confirmed via social media on May 14:
"DDC has purchased 100 Bitcoin."
This public declaration underscores DDC’s commitment to transparency and long-term value preservation through decentralized digital assets.
The Roadmap: From 100 to 5,000 BTC
DDC’s Bitcoin acquisition plan is both methodical and aggressive:
- Current holdings: 100 BTC
- 2025 target: 500 BTC
- Three-year goal: 5,000 BTC
This phased approach allows the company to manage capital allocation carefully while responding dynamically to market conditions. By gradually increasing its BTC position, DDC aims to mitigate volatility risks and optimize entry points—mirroring strategies employed by early adopters like MicroStrategy and Tesla.
The decision reflects a broader trend among forward-thinking corporations seeking alternatives to traditional fiat-based reserves, especially amid concerns over inflation, currency devaluation, and low-yield environments.
Strategic Preparation Behind the Scenes
While DDC’s SEC filings do not explicitly state “Bitcoin purchase” or “crypto holdings,” there are clear indicators that the company is preparing for digital asset integration.
The annual report acknowledges financial pressures and outlines multiple funding strategies under consideration:
- Raising new capital
- Issuing debt instruments
- Negotiating extensions on existing debt repayments
- Diversifying revenue streams
- Reducing operational expenses
More notably, DDC references ASU 2023-08, a new accounting standard issued by the Financial Accounting Standards Board (FASB) in late 2023. This update establishes clear guidelines for how public companies should account for and disclose crypto assets on their financial statements.
By citing ASU 2023-08, DDC signals it is already aligning its accounting practices with regulatory expectations for crypto asset reporting—strong evidence that Bitcoin integration is not just speculative but part of a structured, compliant financial strategy.
👉 Learn how new accounting rules are making Bitcoin more accessible for businesses worldwide.
Core Keywords Integration
This article centers around several key themes critical to understanding DDC’s move and its broader implications:
- Bitcoin reserve strategy – The central pillar of DDC’s financial vision.
- Corporate Bitcoin adoption – Part of a growing global trend among innovative firms.
- Treasury diversification – A response to macroeconomic uncertainty and inflation risks.
- Crypto asset accounting – Enabled by ASU 2023-08, providing clarity for public companies.
- Digital asset investment – Reflecting confidence in Bitcoin’s long-term value.
- Financial innovation – How tech-forward companies are redefining traditional finance.
- Bitcoin accumulation – The core activity driving DDC’s three-year roadmap.
- Cryptocurrency regulation – Especially relevant given cross-border considerations between Hong Kong and mainland China.
These keywords naturally emerge throughout the narrative, supporting SEO performance without compromising readability.
FAQ: Addressing Key Questions About DDC’s Bitcoin Move
Why is DDC buying Bitcoin?
DDC views Bitcoin as a long-term store of value and a hedge against inflation and currency depreciation. With strong revenue growth in 2024, the company sees an opportunity to diversify its treasury beyond traditional cash equivalents and strengthen shareholder value.
Is DDC’s Bitcoin purchase legal under Chinese regulations?
While mainland China maintains strict prohibitions on cryptocurrency trading and mining since 2021, DDC is incorporated and operates internationally. Its Bitcoin holdings are managed outside mainland jurisdiction. Additionally, Hong Kong has adopted a more open regulatory framework for virtual assets, allowing compliant firms to engage in crypto-related activities.
How does ASU 2023-08 impact corporate Bitcoin holdings?
ASU 2023-08 requires companies to report crypto assets at fair market value on their balance sheets, with changes in value recognized in net income. This increases transparency and makes it easier for investors to assess exposure. It also encourages more public companies to consider crypto adoption due to clearer accounting rules.
Can small or mid-sized companies follow DDC’s model?
Yes—while DDC’s scale may differ from smaller firms, the principle of treasury diversification applies broadly. Companies with stable cash flow can gradually allocate capital to Bitcoin as part of a risk-managed strategy, especially when seeking protection from macroeconomic instability.
What happens if DDC fails to raise additional capital?
In its SEC filing, DDC cautions that financing efforts may not succeed. However, the company emphasizes ongoing cost optimization and revenue diversification. The Bitcoin strategy is designed as a long-term initiative, not contingent on immediate fundraising success.
Does this mean China is changing its stance on crypto?
Not directly. DDC’s actions reflect corporate strategy, not government policy. While Hong Kong continues to develop its role as a crypto-friendly financial hub, mainland China’s ban remains in place. Still, increased activity by Hong Kong-based or overseas-listed Chinese firms may influence future regulatory discussions.
A Symbolic Step for Global Corporate Adoption
Although DDC cannot be seen as representative of China’s official position on cryptocurrencies, its move sends a powerful message: even companies with roots in traditionally restrictive markets are embracing digital assets when operating under favorable regulatory conditions.
Hong Kong’s progressive stance on blockchain and virtual assets has created a unique environment where innovation can thrive. Combined with growing global legitimacy—such as U.S. policymakers expressing support for responsible crypto development—this creates fertile ground for cross-border corporate experimentation.
👉 See how global businesses are using platforms like OKX to enter the digital asset space securely.
Conclusion: A New Era of Financial Strategy
DayDayCook’s entry into the Bitcoin space is more than a financial maneuver—it’s a statement about resilience, innovation, and long-term thinking. With 100 BTC already secured and a clear path toward 5,000 BTC, DDC joins a growing list of corporations reimagining what it means to hold value.
Backed by solid revenue growth, informed by new accounting standards, and strategically executed across jurisdictions, this initiative exemplifies how modern businesses can navigate complex financial landscapes with agility and foresight.
As more companies evaluate Bitcoin as a legitimate treasury asset, DDC’s journey could inspire others—especially in Asia—to take their first steps toward digital transformation.